How to use a downloadable embroidery pattern

So, you've probably seen on my shop that I sell a whole range of beginner-friendly downloadable embroidery patterns, and maybe there's a design or two you'd quite like to have a go at. But you're not sure how a downloadable embroidery pattern actually works?

Yup, I get it—my husband hasn't really got his head around it either, and he hears me talk about embroidery on a daily basis. Now, obviously, for most of this post, I'm going to be talking specifically about my own patterns; however, most of this is also relevant to other sellers and designers. But it’s always worth checking their own shop listing if you have any specific questions!

What’s Included in a Downloadable Embroidery Pattern?

An embroidery pattern is a bit like an instruction manual or a how-to guide. Any good pattern will include the following:

• An outline of the design for you to print off and then trace onto fabric. My patterns are all designed to be printed on A4 paper and are already to scale
• A list of the equipment and threads you will need to create the design so that you can go out and assemble your own kit. I have a embroidery starter kit check list here, to give you an idea of what you might need.
• A step-by-step guide on how to do each stitch required in the pattern—this one is always worth checking before you buy. All my downloadable patterns have this included, with photos on how to do each stitch, but some patterns might not include it. If you’re an experienced stitcher, you might not need this, but if you’re a complete beginner, start with a pattern that gives you all the information in one place.
• A guide of where to use each stitch on the pattern. My patterns have color-coded diagrams that tell you things like, “For all the lines in red on Figure A, you’re going to use a 4-stranded backstitch.” Don’t worry if you don’t know what that means right away—the stitch guide will make it all clear!
• Some handy pro tips and pointers—again, I can't speak for everyone, but all my patterns offer advice on how to make the most of your stitches, plus tips for tricky sections.

How Do I Access the Pattern Once I’ve Bought It?

Most downloadable/digital projects from most shops are either emailed directly to you (using the email address you included at checkout), or you receive an email with a link to download your file. That’s true for my shop and for any digital project you buy on Etsy. On Etsy, your purchases are also stored within your account, so you can log in and find them to download anytime.

What If I Don’t Have a Printer?

I get it—I don’t have a printer either! My patterns come as PDF documents, but if you need the design as a JPEG or PNG file (so you can use it with something like the TraceTable app), I’m always happy to help. So are lots of other independent designers! You also don’t need to print the whole document necessarily. If you can print just one page—maybe at the office, a friend’s house, or at school—just go with the page that has the design outline.

Still Not Sure?

If you want a trial run to get a taste of what using a downloadable pattern might be like, why not download one of my free patterns and give it a go? These are small taster projects for 4-inch hoops that can be stitched up in an evening or two! You can find them here (full disclosure: at the time of posting, I only have one free pattern, but I’ll be releasing a new one every season!).

Want to Skip Sourcing Materials?

If you’d rather avoid the hassle of gathering all the materials, take a look at my DIY embroidery kits. These kits come with everything you need in one box, including the pattern already printed onto the fabric in ink that washes off when you're finished. No need to trace or worry about transferring the design—just start stitching right away! Perfect for beginners or anyone looking to build their creative confidence without the extra fuss.

Any other questions you have about embroidery patterns? Let me know in the comments, or over on instagram @hoopandfred!